Companies use an array of tools to attract business. They advertise in newspapers, radio, television, and magazines. They build Websites and establish social networking accounts to get the word out about their companies. They put up billboards, signs, and paint their logos and message on the side of their vehicles. But, there is nothing better for a business than word-of-mouth marketing. As much

Have you ever climbed into a hot car in summer? The temperature can be stifling. On a 70-degree day, within an hour, a parked car can reach temperatures approaching 113 degrees. On an 80-degree day, if left in the sun, the temperature inside a car can reach anywhere from 130 to 172 degrees. An egg white will cook at 149 degrees. The egg yolk at 158 degrees. One way to keep the temperature from reaching

How many of us struggle to find that exceptionally wonderful gift for mom each year at Mother’s Day? Flowers, a box of chocolates, and dinner at a nicer restaurant, are the staples of Mother’s Day gifts. And, they’re appreciated. Mom would probably tell you that you don’t need to get her anything else. But, you know in your heart that, if you could take that Mother’s Day gift to the next

You’re the kind of business owner who thinks ahead and considers threats and opportunities and how they could affect your business. You understand the importance of making a positive first impression on potential clients (see our recent blog about businesses making positive first impressions). As part of making a good first impression, you wisely insist on keeping the windows clean. Unfortunately,

BUDDYZ Pizza in McHenry knows the importance of the first impression and takes pains to present their restaurant in a positive light, including with clean windows. As a business owner, you’ve probably read books about the importance of making a good impression. No doubt, you realize this is a concept that extends to the physical presence of your store or office. That’s why you take the